National Park forms perfect partnerships with ‘speed dating’

As part of a series of interactive business events, Bannau Brycheiniog National Park Authority teamed up with Tourism Partnership Mid Wales and Capital Regional Tourism to host the unique ‘Speed Dating’ event held at St Michael’s Centre, Abergavenny.  The free event saw 18 local activity providers and 18 accommodation businesses turn up, intent on developing partnerships to help visitors have an outstanding holiday in the Bannau Brycheiniog National Park . The idea in which you have a few minutes to introduce businesses and then move one client prospect to another leaves little time for getting acquainted but it works!  Perfect partnerships are formed and the rest they say is dating history.

Highlights of the day included a talk from Guto Bebb and Alison Caffyn who spoke on creating perfect packages for visitors and how to find your perfect business match, while the rest of the room buzzed with face-to-face discussions on local activities and accommodation. 

The event is part of the COLLABOR8 Project which is part funded by Interreg IVB NWE, which helps fund and develop tourism projects using a partnership approach which aims to bring together business and community groups.

Carol Williams, Tourism Growth Officer for Bannau Brycheiniog National Park Authority said:  “Many businesses are too busy to source information on local activities, so they do not get the opportunity to see what’s on offer in the National Park.  Free events like these provide businesses the perfect opportunity to build those valuable relationships which will not only offer something special to our visitors but also informs businesses how to create packages that will increase their potential.”

To find out more how Collabor8 can help your tourism business please call Carol Williams on 01874 620 478 or email


Picture credits:  Bannau Brycheiniog National Park Authority

• The COLLABOR8 Project is 50% funded by the ERDF Interreg IVB North West Europe Programme.  This partnership project involves nine different partners from Ireland, Wales, England, Netherlands and Belgium. It aims to actively involve clusters of small businesses in developing quality, sustainability and services that promote local ‘sense of place’. In this way each tourism cluster will be able to capitalise on the uniqueness of their regions to compete better in the EU and global markets.